Acton Toyota Used Cars, Bob Moran Of Acton Toyota Made His Dreams Come True


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Acton Toyota Used Cars – “Wonderful Roadway has been a wonderful road for me,” says Bob Moran referencing the address of his very decorated and award winning car dealership, Acton Toyota in Littleton.

In the property company the concept is area, place, place, but in this instance the name of the road resembles a metaphor for the course Moran’s life has adhered to.

The 73-year old tanned as well as soft-spoken service mogul as well as benefactor, who was just recently wed to his other half Nataliya, matured in Concord, as well as has actually invested his entire functioning life around autos. Yet calling him merely a vehicle supplier resembles calling Michelangelo a painter.


Sitting in an initial flooring workplace of his advanced, customer-friendly car dealership, Moran, dressed in a lemony-colored sweatshirt that drapes over a set of jeans, shares his Hollywood-worthy story.

Birthed in Boston, but deserted by his parents, this set time ward of the state was embraced, at age 4, by the Moran household of Concord. In addition to his taken on brother and 2 sisters, Moran was elevated in a white house on the grounds of the Concord Correctional facility since his brand-new dad was an adjustments police officer who would certainly later on end up being an aide replacement.

It was from those humble starts that Moran, that radiates the soothing presence of an old-time Western movie sheriff, has actually constructed an empire of 18-different companies, consisting of shopping mall, property and also industrial structures, a building and construction firm, and a web-building business. Yet Moran’s real passion continues to be the car, and also this Toyota dealer is the masterpiece of his realm.

Moran obtained his first whiff of the automobile business at age 13, operating at a regional gasoline station. He eventually transferred to Middlesex Motors, rising to the setting of mechanic. “I stuck with them until I was 29 years old,” says this father of 3.

Constantly troubled, as well as with an eye focused on the future, Moran decided to attempt a various road. He worked as a salesperson for a dealership that needed to have had the worst name in automotive background: “I helped a Ford Dealer had by Mr. Bumford, that’s right Bum Ford,” says Moran with a laugh.


But Moran discovered a good deal regarding how to run a dealer and also, never terrified to take a chance, he purchased a two-and-a-half great deal in Acton, where he opened a used automobile dealer in 1969. It became the structure of what was ahead.

” I sold used cars for a couple of years, and also in doing so, I would certainly go back and forth to the cars and truck auctions,” Moran remembers. “The proprietor of the auction, Roy Cox, fancied me.”.

Cox introduced his protégé to some well established dealers, however it was the service he gave to among his consumers that really obtained him launched. Moran’s client happened to be the mommy of Ben Bidwell, the CEO of Lincoln Mercury.

” I got to speaking to him as well as he thanked me for taking care of his mommy, “states Moran.” Then, he asked if I would like to become a Lincoln Mercury supplier.” Moran, whose just education and learning included a solitary year of evening business courses at Harvard as well as a welding program at Wentworth Institute, excitedly concurred.

Eight years later, Moran bought a Chevrolet car dealership located down the street and also ran both up until 1985, when he offered the Lincoln Mercury car dealership. He rented out the Chevy car dealership in 1993.

However the big break can be found in 1989, when he was awarded a Toyota dealer. “Toyota just accomplished my desires. They boggle the mind to deal with,” states Moran. Since that time, Moran has developed his 18-acre shop right into among the most reputable and also award winning Toyota dealers in the nation.


After 25 years under Moran’s assistance, Acton Toyota of Littleton ranks third in the country in client contentment, has the greatest service department of any type of Toyota dealership in New England, as well as, of those 72 New England dealers, it does much more parts and service compared to anyone in the area.

” I’m among the leading 50 dealerships, from 1,500 in the nation, partially and solution,” he says proudly.

” The foundation of my company has actually always been service, “says Moran.” You have to bear in mind that if it had not been for the client, you ‘d be shed, says the automobile dealer, who has 170 really faithful staff members, a number of whom have been with Moran for over 25 years. Moran has set himself an enthusiastic 2015 benchmark: marketing 7,000 vehicles (4,000 brand-new and also 3,000 utilized). In 2014’s number was 6,000.

Moran’s concept of service includes an internal dining establishment that is totally free for his consumers, in addition to an exercise facility and second-floor shower that are readily available to clients and also team.

Among Moran’s earliest, and also, as he says, finest customers is Nancy Ellis, the sister of previous Head of state George H. W. Shrub, to whom Moran marketed a Ford Falcon. One more client, and also now friend, is previous New Hampshire Guv John Sununu, whose first purchase was a ’67 Ford Nation Car.

In gratitude for his fantastic life on the Great Roadway, Moran has actually done a lot of work with Lazarus House, a homeless shelter in Lawrence. He also is opening a food financial institution in Acton and also is currently paying the college tuition for 10 children from the location.

” I have actually been really lucky, “he says.” Everyone needs to have some advisors, and also mine always kept me on track. I’ve always enjoyed organisation and also always loved vehicles.” When Moran prepares to retire, he will certainly transform the auto organisation over to his kid Rob, that has actually already been approved by Toyota.

What will Moran perform in retired life? “I constructed my desire come true,” he clarifies. “It’s a 50 × 80 foot four-season barn, as well as I have 40-50 autos in it. They’re all the automobiles that I utilized to work with at the Ford car dealership: a ’55 and also ’56 Thunderbird, a ’64 Mustang, Corvettes, and a 1932 as well as ’39 Ford convertible, done in mint condition. Working on those cars and trucks maintains my sanity; they restore so many memories.”.” My work is my life,” Bob Moran describes. “I simply enjoy automobiles– and also I value my online reputation, so I do exactly what is right.”.

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